Why Is Juicy Couture so expensive? Why do people buy it?

Juicy Couture is an American based company. Their lines have a lot of velour fabrics. You can also buy clothing that aren't made from velour on their website. You see most people wearing the velour tracksuits which start at 98 dollars. This is only for the velour hoodie, the pants start at 120 dollars. You may have seen the girls walking around with the Juicy Couture charm bracelets. They start at $42. The charms that you put on the bracelet are $52 a charm. The bracelets and charms are not even real gold they are 14-karat yellow gold plate. Still, millions of people go out and buy their clothing each year. Most of those people spend over 100 dollars on one item. Why are people buying this stuff because Juicy usually have the name Juicy Couture on the article of clothing you just brought. While your walking down the street they want everyone to notice I paid 100 dollars for this outfit. So in this case your just paying for the name brand.